Duke Named ACC's Winner Of The 2010-11 NCAA Pack The House Challenge
March 21, 2011
DURHAM, N.C. -Duke University has been named one of 33 winners in the NCAA Division I "Pack the House" Challenge. "Pack the House" is a national effort in which conferences and institutions compete to build attendance.
NCAA Division I women's basketball marketing staffs selected a home game and designated that date as a "Pack the House" game with the goal of setting an attendance record. One winner from each of the 32 conferences and one from a group of independent institutions were named.
Selections were based on marketing plan creativity and attendance criteria. The NCAA will award prizes and donate $500 to the nonprofit organization of each winning institution's choice. And pack the house, they did. More than half of the Division I membership - 178 institutions - participated in the effort that attracted more than 554,000 fans.
The Blue Devils will donate the $500 to the Duke Children's Hospital.
Duke hosted a crowd of 9,314 fans at its women's basketball game on February, 27. Events at Army, Baylor, Duke, Gonzaga, Louisville, Marist, Michigan State, Navy, Oregon and Pacific produced sell-out crowds. Sixty-nine programs surpassed their single-game attendance highs from last year.
"We believe this initiative has served as a catalyst to increase attendance, create excitement and enhance exposure for our women's basketball programs," said NCAA Vice President of Division I Women's Basketball Sue Donohoe. "Institution personnel committed a great deal of time, effort and resources to this program and the results were extremely positive. This program provides great `best practices' and examples of success for institutions that are seeking to `grow' women's basketball and these success stories will continue to strengthen efforts in the future."
Winners of the 2010-11 NCAA "Pack the House" Challenge are: