ACC Teams to Participate in Play 4Kay Initiative
Feb. 8, 2013
GREENSBORO, N.C. - Throughout the second and third weeks of February, women’s basketball teams from the Atlantic Coast Conference and nationally will participate in the Play 4Kay Initiative.
Before her passing on January 24, 2009, Coach Yow, along with her teammates the WBCA and The V Foundation, achieved the feat of uniting thousands in the fight against women’s cancers. The movement continues to grow and change lives each and every year during the month of February.
The Play 4Kay initiative, formerly known as the WBCA Pink Zone, showcases women’s college basketball throughout the nation, with proceeds going to the Kay Yow Cancer Fund. Coach Yow shared her goal of raising $5M through the Play 4Kay initiative, and to date, $8 million has been raised.
Each of the ACC’s 12 schools are dedicating one of their home women’s basketball games toward the initiative in 2013. The schedule of ACC games supporting the Play 4Kay Initiative and where you can watch is as follows:
February 10 - Florida State at Miami (CSS/ESPN3)