Autotrader.com Partners with ACC/ISP Sports Network
March 2, 2007
ATLANTA (March 2, 2007) - AutoTrader.com, the ultimate automotive marketplace, today announces a partnership with the ACC ISP Sports Network as the title sponsor of the radio broadcast for all Atlantic Coast Conference (ACC) Men's Basketball Tournament games. AutoTrader.com is also the title sponsor of the radio broadcast for all ACC Women's Basketball Tournament games on XM radio (Channel 193).
AutoTrader.com's broadcast sponsorship includes ACC Radio title sponsorship of the ACC Men's Basketball Tournament March 8-11 and the Women's Tournament March 1-4. These games will be announced as the "ACC Tournament Game presented by AutoTrader.com." The games will be broadcast across approximately 51 radio affiliates and XM radio. The deal also includes AutoTrader.com mentions, 30-second spots and features during the broadcasts.
"We're proud to partner with such a historically dominant conference and reach all the dedicated fans who tune in for these games," said Clark Wood, vice president, marketing, AutoTrader.com. "Our ACC presence, combined with our other marketing programs, consumer awareness and online partnerships all help AutoTrader.com continue to reach more car shoppers."
The partnership is part of an aggressive 2007 media buy that will peak during the prime car buying season from spring through fall.
About the ACC ISP Sports Network