Autotrader.com Partners with ACC/ISP Sports Network



March 2, 2007

ATLANTA (March 2, 2007) - AutoTrader.com, the ultimate automotive marketplace, today announces a partnership with the ACC ISP Sports Network as the title sponsor of the radio broadcast for all Atlantic Coast Conference (ACC) Men's Basketball Tournament games. AutoTrader.com is also the title sponsor of the radio broadcast for all ACC Women's Basketball Tournament games on XM radio (Channel 193).

AutoTrader.com's broadcast sponsorship includes ACC Radio title sponsorship of the ACC Men's Basketball Tournament March 8-11 and the Women's Tournament March 1-4. These games will be announced as the "ACC Tournament Game presented by AutoTrader.com." The games will be broadcast across approximately 51 radio affiliates and XM radio. The deal also includes AutoTrader.com mentions, 30-second spots and features during the broadcasts.

"We're proud to partner with such a historically dominant conference and reach all the dedicated fans who tune in for these games," said Clark Wood, vice president, marketing, AutoTrader.com. "Our ACC presence, combined with our other marketing programs, consumer awareness and online partnerships all help AutoTrader.com continue to reach more car shoppers."

The partnership is part of an aggressive 2007 media buy that will peak during the prime car buying season from spring through fall.

About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

About the ACC ISP Sports Network
The ACC ISP Sports Network is a national radio partnership between ISP and the ACC, one of the most visible and popular conferences in the country. ISP, America's Home for College Sports, is collegiate athletics' largest and fastest growing multimedia rightsholder. Based in Winston-Salem, N.C., the company produces a variety of sponsorship opportunities and services for its partner schools and corporate clients, including publications, radio/TV networks, internet sites, game event promotions and stadium/arena signage.

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