ACC Properties was formed by long time TV Partner, Raycom Sports, as an agency to oversee marketing, advertising and promotional opportunities for the Atlantic Coast Conference. The primary purpose of forming this unit was to consolidate conference-related marketing opportunities into a "one-stop shop" format that would enhance the RAYCOM television packages. Today, ACC Network Marketing serves the same function in the expanded ACC Network, the Conference's official multimedia platform. The ACC Network is a partnership between the ACC & Raycom Sports that is dedicated to delivering ACC content through live television, original programming, a widely distributed Digital Network, historical archives, mobile applications, social media and Championship events.
ACC Network Marketing develops and maintains the Official Sponsorship program, offering fully integrated sports marketing opportunities with the Atlantic Coast Conference. Sponsors have the ability to achieve marketing objectives through traditional and new media, marketing/promotions, tickets/hospitality, event activation and cause related initiatives. ACC Network Marketing helps to develop ACC related promotions and all sponsorship integration with the ACC and its Championship events.
ACC Network Marketing also manages the ACC FanFest events, held in conjunction with the Football Championship and Men's/Women's Basketball Tournaments. FanFest is an interactive experience that features games, Corporate attractions, contests and giveaways, live entertainment, ACC Mascots/Legends and much more.
The ACC and its Official Corporate Champions give back to the community each year through outreach efforts around the Football Championship game and the Men's and Women's Basketball Tournaments. Programs include Newspaper in Education programs and customized curriculum that can reach over 25,000 students yearly, donations made to middle school sports, ACC team visits to elementary schools, student and teacher contests and programs, ACC Hoops for Kids clinic and special on-site events at ACC Championships.For more information on opportunities, visit http://www.theacc.com/accnetwork/advertising-sponsorship.html