ACC Teams Up With The Junior League Of Greensboro To Fight Childhood Obesity #ACCwbb

March 4, 2011

GREENSBORO, N.C. - The Atlantic Coast Conference has joined forces once again with the Junior League of Greensboro to fight childhood obesity in conjunction with the 2011 ACC Women's Basketball Tournament, held March 3-6 at the Greensboro Coliseum.

The Junior League's Kids in the Kitchen program is focused on improving the health of today's youth by empowering them to make choices that lead to healthy lifestyles. The program addresses the growing problem facing today's children, which substantially increases children's risks for health problems such as type 2 diabetes, high blood pressure and high cholesterol. Educating both children and their families is the key to reversing the trend toward increased levels of childhood obesity.

"The Kids in the Kitchen event fits exceptionally well with our theme of helping children understand the importance of developing a healthy lifestyle early," said ACC Associate Commissioner and Tournament Director Nora Lynn Finch, "especially with terrific role models such as our ACC women's basketball coaches and the Junior League members!"

The Junior League of Greensboro will distribute educational booklets to elementary and middle school aged children attending the evening games of the ACC Women's Basketball Tournament on Friday, March 4 (6 p.m. and 8 p.m.). The booklets contain healthy lifestyle tips from all 12 ACC Women's Basketball Coaches, as well as recipes and fun activities for the kids and their parents alike.

Members of the Junior League of Greensboro will also staff four stations on the Coliseum concourse on March 4. These educational and nutritional stations will teach children and their parents about adequate portion control, sugar amounts in popular beverages, alternative healthy snack options, and the importance of exercising. Children who visit all four stations and receive a stamp at each station will be entered in a drawing for items that support this "get out and play" healthy initiative.

For more information on ACC women's basketball, log onto theACC.com.

More about the Junior League of Greensboro The Junior League of Greensboro has contributed over $3 million to the community in its 83-year history, with more than $2 million contributed in the last 10 years. This year, over 280 Junior League volunteers will help to meet the Greensboro community's needs by serving in excess of 12,000 volunteer hours. The Junior League of Greensboro is an organization of women committed to promoting voluntarism, developing the potential of women, and improving the community through the effective action and leadership of trained volunteers. The purpose of the Junior League is exclusively educational and charitable. For more information about the Junior League of Greensboro, Inc., please call 336.852.5542 or visit the web site at www.juniorleagueofgreensboro.org.