'Air ACC' Back for Year Two at the 2011 ACC Women's Basketball Tournament #ACCwbb

Feb. 28, 2011

GREENSBORO, NC – Fans attending the 2011 ACC Women’s Basketball Tournament, which begins Thursday, March 3, will enjoy the return of “Air ACC,” a custom made giant shoe blimp, which drops redeemable coupons for t-shirts and other corporate partner giveaways from its sole.

This giant high-top sneaker is a remote-controlled blimp with a drop mechanism attached, made by Blimpworks of Franklin, Wisconsin. The shoe was custom-made for the 2010 ACC Women’s Basketball Tournament and stands nearly 10 feet tall.

“The excitement this giant shoe creates is extraordinary,” said Nora Lynn Finch, Associate Commissioner of the ACC. “We are always looking for new and creative ways to entertain and reward our fans.”

The blimp, piloted by John Tarwater of Atlanta, Ga., will hover over fans throughout the entire four days of the Tournament. It was created to enhance the in-game experience for fans in a family-friendly environment. In addition, the giant shoe will provide an additional vehicle for the ACC and its corporate partners to engage and interact with fans.

“Air ACC” traveled throughout the league footprint this year making appearances at regular season women’s basketball games in conjunction with a new initiative called ACC Day, which the conference office provided marketing support for a designated game, including the blimp and various in-arena banners.

The 2011 ACC Women’s Tournament will mark the 12th consecutive year the Coliseum has played host to the event. Last year, the Tournament set a new single-game attendance record in the opening round’s School Day game with a crowd of 11,445 that featured approximately 7,800 elementary students, nearly 2,000 more than the year before.

For all your ACC Women’s Basketball information, visit the official site of the 2011 ACC Women’s Basketball Tournament at www.theACC.com/SheCanPlay. Fans can also follow the upcoming Tournament games on Twitter at @ACCwbb.