Raycom Sports and the Atlantic Coast Conference Announce Launch of ACC Virtual Reality presented by Citi
CHARLOTTE, N.C. – Raycom Sports and the Atlantic Coast Conference announced the launch of the first collegiate conference virtual reality experience, ACC Virtual Reality presented by Citi. The new mobile application, developed in partnership between Raycom Sports, the ACC, and technology leaders SportsLabs and EON Sports, is available free in Apple and Google Play stores with content viewable with or without a VR headset.
ACC VR delivers unique basketball footage from each ACC school in a dynamic virtual reality experience. Fans can enjoy exclusive behind the scenes footage, on court and front row perspectives, locker room tours, and much more.
“The Atlantic Coast Conference is proud to launch ACC Virtual Reality presented by Citi,” said ACC Commissioner John Swofford. “The ACC continues to look at ways to provide fans with unique experiences and ACC VR is an innovation that allows our content to be showcased in a new way. We appreciate the partnership with Raycom Sports, SportsLabs, EON Sports and Citi as we continue to position the ACC at the forefront of technology.”
“ACC Basketball provides a great medium to launch the first collegiate conference virtual reality platform,” said Trey Walters, Senior Director of Content and Development for Raycom Sports. “ACC VR delivers an immersive environment loaded with tremendous, unique content for fans to see and experience the best college basketball has to offer.”
“SportsLabs is thrilled to collaborate with our longtime partner Raycom Sports to bring this immersive digital experience to ACC fans around the country,” said John Burris, President of SportsLabs. “SportsLabs is at the forefront of mobile technology, and it’s a privilege to bring our expertise and capabilities to deliver this first of its kind virtual reality experience.”
Among the exclusive 360 content available in ACC Virtual Reality presented by Citi includes:
Team huddles and run outs
Game action, highlights
Locker room tours
Trophies cases, team museums
During the 2017 New York Life ACC Tournament, the ACC VR app will feature the free, unauthenticated ACC Network broadcast with accompanying live stats, an interactive bracket with scores and highlights, and incredible 360 footage from the Barclays Center.
The Atlantic Coast Conference, now in its 64th year of competition and 15 members strong, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. ACC members Boston College, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest continue to build upon the cornerstones on which the league was founded in 1953 with a consistent balance of academics, athletics and integrity. The ACC currently sponsors 27 NCAA sports – 14 for women and 13 for men – with member institutions located in 10 states. For more information, visit theACC.com and follow @theACC on Twitter and on Facebook (facebook.com/theACC).
About Raycom Sports
Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current syndicated television rightsholder of ACC men’s basketball and football telecasts through 2027. In a partnership with the ACC, Raycom operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website.
Raycom Sports’ parent company Raycom Media, located in Montgomery, Alabama, owns and operates 62 television stations, located in 20 states, covering over 14 percent of the United States.
SportsLabs (www.sportslabs.com) is a leading sports technology provider. At the core of the SportsLabs’ technology is its proprietary Advanced Media Platform (AMP), which streams more audio/video content to more platforms than any other college sports provider. AMP for Sports can ingest any content across sports, social and media and delivers it directly to fans on any digital device or platform in the market including responsive web sites, mobile and tablet applications and connected TV applications. SportsLabs is a Silver Chalice company, the high-growth venture arm of the Chicago White Sox.
About EON Sports
EON Sports is the world’s leading mixed reality platform for delivering live sports in virtual and augmented reality to fans globally. Launched in 2013, the company has patent pending technologies focused on enhancing the sports viewing experience and improving the way athletes train. EON Sports has partnerships with teams, networks and rights holders in the upper echelon of the sports industry including, Raycom Sports, ACC Digital Network, NFL, MLB, Premier League, and NCAA teams.
EON Sports was founded by a team of sports industry professionals and VR specialists that have worked in virtual reality for the previous 18 years.