North Carolina Fall At East Carolina, 70-41

GREENVILLE, N.C. (GoHeels.com and AP) -- Shane Carden threw for 438 yards and four touchdowns to help East Carolina beat North Carolina 70-41 on Saturday, turning in another dominating performance against its instate rival.

True freshman Trevon Brown had two touchdown catches for the Pirates (3-1), including a 55-yarder less than a minute into the game. East Carolina took control with three second-quarter touchdowns, then got Zeek Bigger's 46-yard interception return immediately after the break to make this one look a lot like last year's blowout win against the Tar Heels (2-1) in Chapel Hill.

And they earned this one in record-setting fashion, from the biggest home crowd in school history to setting a new program mark with 789 total yards. It was also the most points and yards ever allowed by the Tar Heels.

Romar Morris scored twice on the ground for UNC, which opens Atlantic Coast Conference play next Saturday at Clemson.

The Tar Heels led 20-14 early in the second quarter after a pair of unconventional touchdowns - Ryan Switzer passing to T.J. Thorpe for a 35-yard score and Tommy Hibbard finding Eric Albright on a 29-yard fake field goal.

But ECU scored 28 straight to build a 42-20 lead and put the game out of reach.