ACC Enhances Official Mobile App with Live Football & Basketball Games

Sept. 22, 2011

Charlotte, N.C. – iPhone, iPad and Android users all now can access live coverage of ACC Network broadcasts including 13 ACC football games and 35 ACC basketball games with the official ACC Sports App, launched by Raycom Sports and powered by Silver Chalice, Underground Labs & NASCAR Media Group.

Available now in the Apple iTunes Store and Android Market, college football and basketball fans nationwide can download the app to watch live ACC Network coverage via 3G, 4G and/or WiFi on their iPhone, iPad and Android devices.

In addition to live games, fans can get video-on-demand featuring game highlights, team previews, players of the week and historical recaps from the ACC Archives. The ACC Sports App also features a fully interactive game schedule that provides live scoring, stats, play-by-plays, game previews, game recaps, and AP & Conference news.

The new ACC Sports iPad App features a game center with a rich interactive display and showcases high resolution video, a user’s ultimate game day companion.

The ACC Sports App is a free download, with Raycom Sports’ productions of live ACC Network football and basketball broadcasts available to the mobile consumer for a one-time annual fee. Charlotte based NASCAR Media Group will handle the encoding and streaming duties for the ACC Sports application.

"We saw tremendous success last year with the ACC Sports iPhone App and it’s exciting to launch this year’s enhanced version for both the Apple iPad and Android devices,” said ACC Commissioner John Swofford. “These platforms provide an additional opportunity to reach our fans and to continue our on-going initiative to offer more conference content than ever before.”

“With the help of our great partners, we have created the most dynamic conference mobile application in the market today,” said Colin Smith, VP of Distribution and New Media at Raycom Sports.

“Raycom Sports & the ACC are dedicated to bringing fans, students and alumni a great mobile sports experience and Silver Chalice is proud to support such committed partners,” said John Burris, President of Silver Chalice. “In year two of our relationship, we have expanded mobile platforms, increased functionality and customization in order to delight the fans and drive more users and usage for Raycom Sports and the conference.”

The 2010-11 ACC Sports App ended the season as a Top 5 paid sports application in iTunes and averaged a 4-star consumer rating.

The 2011-12 ACC Sports App initial download is free; all live ACC Network football and basketball games are available with a one-time in-app purchase of $7.99 for the 2011-2012 athletic season.

About the ACC Network and Raycom Sports
The ACC Network is the official multimedia platform of the Atlantic Coast Conference. Dedicated to delivering live, historical and original content through innovative platforms, the ACC Network is a partnership between the ACC and Raycom Sports. Built over 30 years of broadcast production and multimedia rights, the ACC Network maximizes the distribution of ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website. The ACC Network is managed in Charlotte, N.C. For more, visit ACCNetwork.com.

Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current syndicated television rightsholder of ACC men’s basketball and football telecasts through 2023. Raycom Sports, in a partnership with the ACC, operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website. Raycom Sports’ parent company Raycom Media, located in Montgomery, Alabama, owns and operates 46 television stations covering over 12 percent of the United States across 18 states.

About Silver Chalice
Silver Chalice partners with sports, media and entertainment clients to actively build and grow profitable digital businesses. Silver Chalice is a wholly-owned subsidiary of the Chicago White Sox and has offices in Boulder, Colo. and Chicago.

About Underground Labs
Underground Labs develops cutting edge mobile applications, websites, and experiences. Founded in 2009 by industry pioneers Jeff Annison (former cofounder of MobiTV) and Joe Krause (former co-founder of Sacramento Press), Underground Labs is headquartered in Emeryville, Calif.

About NASCAR Media Group
NASCAR Media Group is a fully integrated media, marketing and entertainment company that creates and produces programming related to the sport, manages its media partnerships, and forges relationships to integrate the sport into mainstream entertainment. As the internal production and creative services company NASCAR, NASCAR Media Group is the exclusive rights holder of NASCAR event footage, race data and content. The NASCAR Media Group leverages The Sight, Sound and Emotion of NASCAR through TV and film production, home video, licensed consumer products and premiums for the sports’ sponsors, tracks, teams and fans. To learn more, visit www.nascarmediagroup.com.