ACC to Spotlight 2012 Olympians through Expanded Efforts

July 18, 2012

GREENSBORO, NC (theACC.com) – The Atlantic Coast Conference and its 12 member institutions will be well represented in London this month for the 2012 Summer Olympics. Nearly 100 individuals with ACC ties will represent 26 countries in the Games of the XXX Olympiad when Opening Ceremonies commence at Olympic Stadium on July 27, 2012.

The ACC is taking a distinctive approach in its coverage, with theACC.com/olympics serving as the “Olympic Village” (and primary home base) for participants with ACC ties. The page will include a sortable directory of 2012 Olympians, including their institution and Twitter handles. Each individual’s page will be updated on a regular basis as events take place and medals are captured. The page will also include an “Around the Web” section that includes unique written features and a daily recap of coverage of ACC Olympians.

The ACC is also taking advantage of social media space with the utilization of a dedicated Twitter account, @ACCinLondon12, and a hashtag, #ACCOlympics. Fans can be part of the conversation by following the handle and utilizing the hashtag to track participants throughout the games. Customized Twitter lists sorted by both sport and institution are also available to fans, making it easy to follow the Olympic ACCtion online.

In addition to these efforts, the ACC and the ACC Digital Network will work together to promote dedicated video features and incorporate Olympic coverage into traditional features such as “ACC Now.” Features will highlight current and former Olympians from ACC institutions.

The 92 participants with ACC ties, including seven current or incoming student-athletes, represent all 12 ACC institutions. Florida State is the most-represented ACC school with 13, while Duke, Miami, North Carolina and Virginia each have 10 or more participants. They are representing 26 countries, with over half (50) as members of Team USA. Twenty-seven of those with ACC ties have previous Olympic experience, including seven who medaled in the 2008 games.