ESPN Announces New York Life as the First Title Sponsor of ACC Tournament


Today ESPN announced that New York Life will be the title sponsor of the Atlantic Coast Conference Men’s Basketball Tournament. The three-year deal begins with the 62nd annual New York Life ACC Tournament held at the Greensboro Coliseum in Greensboro, N.C. on March 10-14, 2015.

The agreement between New York Life, the Atlantic Coast Conference, ESPN and Raycom Sports includes the 2016 event at the Verizon Center in Washington D.C. and the 2017 event at the Barclays Center in Brooklyn, N.Y.

The deal features entitlement of telecasts across ESPN, ESPN2, ESPNU and Raycom Sports’ syndicated ACC Network as well as significant branding in-venue for the New York Life ACC Tournament.  Other elements include:

  • Official designation as an ACC Corporate Champion, which includes exposure throughout the athletic season via ACC Championship event on-site signage and promotional opportunities as well as media assets across TV and digital.
  • Presenting sponsor of the Legends Program for both men’s and women’s basketball, which honors players and coaches from each of the ACC's 15 schools who have contributed to the league's rich tradition.
  • Extensive exposure on the ACC Network’s nationally syndicated telecasts of ACC football and basketball.
  • Year-long exposure on the ACC Digital Network, including New York Life-branded content as well as pre-roll and display advertising.

“Our sponsorship with The Atlantic Coast Conference (ACC) and its partners was a natural fit for us.  For nearly 170 years, New York Life has been guided by a mission that is based on integrity, diversity, and maintaining a strong foundation, which the ACC and its members also share," said Natan Cohen, corporate vice president, Branding and Advertising, New York Life.  "We look forward to working with the ACC and its member institutions over the next three years and giving generations of fans a meaningful sponsorship experience."

Added Rob Temple, vice president of sports management at ESPN, “New York Life is a leader in its industry. Their involvement in the ACC Tournament is a great complement to this storied event.”

“We are pleased that New York Life will be a part of the ACC Tournament and we look forward to the partnership,” said ACC Commissioner John Swofford. “The ACC Tournament is one of the premiere collegiate sporting events and our players, coaches, alumni and fans approach this annual event with great passion and anticipation.”

As was previously announced, the 2015 New York Life ACC Tournament will move to a Tuesday through Saturday format. The new schedule will feature Friday semifinal games at 7 p.m. and 9 p.m. ET, followed by the championship game in primetime on Saturday evening at 8:30 p.m. All 14 tournament games will continue to be televised nationally by ESPN and the ACC Network.



About the Atlantic Coast Conference

The Atlantic Coast Conference, now in its 62nd year of competition and 15 members strong, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. ACC members Boston College, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest continue to build upon the cornerstones on which the league was founded in 1953 with a consistent balance of academics, athletics and integrity.  For more information, visit and follow @theACC on Twitter and on


About ESPN

ESPN, the world’s leading sports entertainment company, features more than 50 assets – eight   U.S. television networks, ESPN International, ESPN Radio,, ESPN The Magazine, and more.  ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by The Hearst Corporation.


About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world.  New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).**  Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance.  New York Life Investments*** provides institutional asset management and retirement plan services.  Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds.  Please visit New York Life’s website at for more information.  

*Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, 6/16/14.  For methodology, please see
**Individual independent rating agency commentary as of 8/13/14.
***New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.


About Raycom Sports and the ACC Network

Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current syndicated television rightsholder of ACC men’s basketball and football telecasts through 2027.

In a partnership with ESPN and the ACC, Raycom operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website.

Raycom Sports’ parent company Raycom Media, located in Montgomery, Alabama, owns and operates 53 television stations covering over 12 percent of the United States across 18 states.