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Multi-Year Deal Elevates Capital One to Official Credit Card and Banking Partner of the New College Football Playoff
McLean, Va.; Bristol, Conn.; and Miami Lakes, Fla. – As part of an agreement with ESPN, Capital One has secured the title sponsorship of the Orange Bowl, beginning with the Capital One Orange Bowl to be played on December 31, 2014, in South Florida. The multi-year deal builds on Capital One’s substantial support of college athletics by becoming the official credit card and bank of the new College Football Playoff.
The Capital One Orange Bowl will play host to a College Football Playoff Semifinal in year two of the agreement (New Year's Eve 2015) and again in year five (2018). In the other four years of the agreement, the Capital One Orange Bowl will feature the Atlantic Coast Conference (ACC) Champion (or ACC replacement team should the champion qualify for the College Football Playoff) against a highly ranked team from the Big Ten, Southeastern Conference (SEC) or Notre Dame.
”As a major supporter of college sports for over a decade, Capital One is excited to be the title sponsor of the Orange Bowl, especially as this legendary bowl game takes on even greater significance with the College Football Playoff,” said Marc Mentry, Senior Vice President Brand Marketing at Capital One. “Like millions of other fans, we’re looking forward to seeing incredible competition and drama play out during this new chapter of college football.”
Ed Erhardt, president of ESPN Global Customer Marketing and Sales, added, "The Orange Bowl has been home to many of the sport’s most memorable moments and greatest athletes, and being part of the new College Football Playoff creates even more anticipation. This increased commitment will elevate Capital One’s profile throughout the college football season and we look forward to ushering in this new Playoff era with them.”
“As the landscape of post-season collegiate football evolves, the Orange Bowl looks forward to this new partnership with Capital One and continuing its long-standing relationship with ESPN,” said Orange Bowl president Luis Boué. “Capital One’s commitment to collegiate athletics, teamed with ESPN’s reputation as a sports leader and the Orange Bowl’s championship tradition will ensure a beneficial relationship for all of us.”
ESPN will have exclusive coverage of the College Football Playoff beginning with the 2014-2015 season and feature the four top teams as ranked by the College Football Playoff Selection Committee. The Rose Bowl presented by Northwestern Mutual and the Allstate Sugar Bowl will host the first Playoff Semifinals, which will pit No. 1 versus No. 4 and No. 2 versus No. 3 on January 1, 2015. The winners of those two games will face off in the inaugural College Football Playoff National Championship at AT&T Stadium in Arlington, Texas, on January 12, 2015.
About Capital One
Capital One, an NCAA Corporate Champion, began its affiliation with college sports with the sponsorship of the Capital One Bowl (formerly the Florida Citrus Bowl) in 2001. Since that time, Capital One has sponsored programs including the Capital One Mascot Challenge and Capital One Academic All-America Program. In 2010, it created the Capital One Cup to recognize the best men’s and women’s Division 1 College Athletics Programs in the country and awards a combined $400,000 in student-athlete scholarships. As an NCAA Corporate Champion, Capital One supports all 89 NCAA Championships. This year, Capital One begins its title sponsorship of the Capital One Orange Bowl and becomes an official College Football Championship and Playoff partner.
About the Orange Bowl
The Orange Bowl is a 360-member, primarily-volunteer non-profit sports organization that promotes and serves the South Florida community. The Orange Bowl features a year-round schedule of events culminating with the Capital One Orange Bowl on December 31, 2014. Other Orange Bowl core events include the MetroPCS Orange Bowl Basketball Classic, Orange Bowl Youth Football Alliance presented by Sports Authority, Orange Bowl International Tennis Championships, Orange Bowl International Youth Regatta, Orange Bowl Swim Classic and Orange Bowl Paddle Championships. For more information on the 2014-15 Orange Bowl events, including promotional and volunteer opportunities through the Ambassador Program presented by Panera Bread, log on to www.orangebowl.org.