ORLANDO, FL – The Atlantic Coast Conference is partnering with Project Life Movement to increase the bone marrow and tissue donor registry during the 2016 Dr Pepper ACC Football Championship Game. On Dec. 3, fans are encouraged to visit the Project Life booth at ACC FanFest and on the concourse in the stadium to get registered through a simple cheek swab.
The initiative is a part of the ACC Student-Athlete Advisory Committee’s relationship with Project Life Movement (PLM), which began last year with Syracuse’s SAAC hosting the first bone marrow donor drive in the league. ACC SAAC is utilizing its platform as student-athletes to encourage their fellow students and fans to potentially help save lives through bone marrow donation.
“Project Life Movement is committed to increasing and diversifying the pool of potential marrow donors by recruiting and registering college students as volunteers – and with only a simple cheek swab,” said David Lindsay, Founder/Executive Director of Project Life Movement.
This year, Boston College, Duke, Louisville and Virginia have also hosted drives. Collectively, the five schools have successfully recruited over 1,900 volunteer donors to the national marrow registry through Project Life. Additional schools plan to host drives in 2017 to swab and register more potential matches and life-saving marrow donors.
The ACC’s ties to Project Life go beyond SAAC, as former Boston College standout and current Carolina Panthers linebacker Luke Kuechly has served as an ambassador for the organization since 2013.
Project Life is a national movement to increase the potential pool of bone marrow and tissue donors by testing and registering college students with a simple cheek swab. Bone marrow treatments are the only hope for many people diagnosed with leukemia, lymphoma, sickle cell anemia and other blood cancers and diseases, but 60 percent of those in need of a life-giving donation currently can’t find a donor match.
2016 Dr Pepper ACC Football Championship: The 2016 Dr Pepper ACC Football Championship Game will kick off at 8 p.m. on Dec. 3 at Orlando’s Camping World Stadium. The game will be nationally televised on ABC and will feature the Atlantic Division Co-Champion, Clemson, against the Coastal Division Champion, Virginia Tech. To purchase tickets, and for more information on the full weekend of ACC festivities, visit accchampionship.com.