ACC Continues its Fight Against Breast Cancer with Wear Pink Wednesday

In partnership with Earlier.org, league to honor survivors, host health fair.

GREENSBORO, NC – The Atlantic Coast Conference Women's Basketball Tournament is hosting Wear Pink Wednesday on Wednesday, March 4 to honor those in the community who have been touched by cancer. Participating organizations include the Kay Yow Cancer Fund and Earlier.org, a partner of the ACC Women’s Basketball Tournament.

Survivors are invited to attend the opening day games and participate in a ceremony during halftime of the 6:30 p.m. game.

“Since Kay Yow told the world that she had breast cancer in 1987, the collegiate women's basketball community has stepped to the line to support cancer patients, survivors and their families,” ACC Senior Associate Commissioner Nora Lynn Finch said. “The Play 4Kay events held nationwide in multiple sports are cornerstone pieces of Coach Yow's vision for a nation of coaches to put others first, to be a team of coaches for a common cause.

“The ACC Tournament's Wear Pink Wednesday will reflect Coach Yow's vision as the ACC coaches unite to honor cancer survivors, to publicly support our community charities that fund research and that offer hope to cancer patients and their families, and to reflect the truth that we are all on the same team when it comes to fighting cancer.”

The ACC Women's Basketball Tournament is a proud partner of Earlier.org - Friends for an Earlier Breast Cancer Test®. Over the course of this 16-year relationship, the ACC Women's Basketball Tournament has generated over $175,000 for Earlier.org in support of its mission to identify a biological earlier detection test for breast cancer. During a timeout of the Championship game on Sunday, March 8, a $10,000 donation will be presented on behalf of the ACC and the Greensboro Coliseum. 

Beginning in 2000, the ACC approved the partnership with Earlier.org, a Greensboro-based foundation committed to providing seed grant funding for researchers working on a biological earlier detection test for breast cancer. Initially, the Tournament donated a percentage of revenues to the organization for research grants.

At its annual Gathering of Friends in October 2008, Friends for an Earlier Breast Cancer Test® honored the ACC Women's Basketball Tournament for its support and partnership by naming a research grant in honor of the Tournament. This is the highest honor bestowed upon a partner or supporter of Earlier.org.

"This year marks the 16th year of partnership with the ACC Women's Basketball Tournament and Earlier.org, Friends for an Earlier Breast Cancer Test®,” said Martha Kaley, founder of Earlier.org. “In today's world, this partnership seems to make so much sense. Yet, 16 years ago, Associate Commissioner Bernadette McGlade and Commissioner John Swofford were trailblazers in coming to this partnership. It is much easier to be followers, but these leaders had the foresight and courage to step forward while other Conferences watched."

Kaley added, “The opportunity to communicate with people in an unlikely setting has impacted many people of all ages. What a tribute to the ACC Women's Basketball Tournament that their commitment to this partnership with Earlier.org has brought - and continues to bring - fun and entertainment into lives, but also make a contribution to the greater good. Each person who has and will participate at any level of this Tournament is an important part. Thank you for attending and enjoying the ACC Women's Basketball Tournament."