ACC Announces New Sponsorship Agreement with Lumber Liquidators
ACC Football Tailgate Tour will debut this fall
GREENSBORO, NC (theACC.com) – The ACC, in conjunction with Raycom Sports and FishBait Marketing, announced today a new partnership with Lumber Liquidators, which will be the presenting sponsor of the first-ever ACC Football Tailgate Tour. The Tour will stop at each of the 14 ACC Football campuses and ACC FanFest during the 2016 Dr Pepper ACC Football Championship Game in Charlotte, North Carolina.
A 53-foot tractor trailer will be the centerpiece of the tour. Featuring ACC Football and Lumber Liquidators graphics and images on the exterior, he inside of the truck will be a mix of Lumber Liquidators and ACC Football videos, products, information and equipment. In addition to the truck, the Tailgate Tour will include the Capital One Orange Bowl, interactive games, autograph signings with the ACC Football legends and a chance for ACC fans to receive giveaways and register to win a Lumber Liquidators room makeover and a trip to the 2016 Dr Pepper ACC Football Championship Game. Van Wagner Sports & Entertainment is executing the Tour on behalf of Lumber Liquidators and the ACC.
“The ACC Football Tailgate Tour Presented by Lumber Liquidators provides an opportunity to showcase and celebrate ACC Football and unite our fans under a common banner,” said ACC Commissioner John Swofford. “We are pleased to partner with Lumber Liquidators and look forward to highlighting our brands this fall throughout our league’s footprint.”
“As a Virginia company, we fully understand the passion of ACC fans,” said Marco Pescara, Chief Marketing and Merchandising Officer, Lumber Liquidators.
"Our customers have this same passion for home improvement. This really drove the partnership and we can't wait for the football season to kick off.”
About the ACC
The Atlantic Coast Conference, now in its 64th year of competition and 15 members strong, has long enjoyed the reputation as one of the strongest and most competitive intercollegiate conferences in the nation. ACC members Boston College, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest continue to build upon the cornerstones on which the league was founded in 1953 with a consistent balance of academics, athletics and integrity. The ACC currently sponsors 27 NCAA sports – 14 for women and 13 for men – with member institutions located in 10 states. For more information, visit theACC.com and follow @theACC on Twitter and on Facebook (facebook.com/theACC).
About Lumber Liquidators
With more than 370 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. The Company features more than 400 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and installation options for all of Lumber Liquidators' products, much of which is in stock and ready for delivery.
With premier brands including Bellawood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House. For more information, please visit www.LumberLiquidators.com or call 1.800.HARDWOOD.
Charlotte-based Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current syndicated television rightsholder of ACC men’s basketball and football telecasts through 2027. In a partnership with the ACC, Raycom operates the ACC Network, which distributes ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championships and the official ACC website. Raycom Sports’ parent company, Raycom Media, is located in Montgomery, Alabama and owns or operates 62 television stations covering over 14 percent of the United States across 20 states.
About FishBait Marketing
FishBait Marketing is a sponsorship sales and activation agency based in Charleston, SC, and the architect of the 2016 ACC Football Tailgate Tour Presented by Lumber Liquidators.