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Fans will be able to follow all social media through one website
Charlotte, N.C. – The ACC Network announced today a new social hub, Tourney Buzz, for the 2014 Atlantic Coast Conference Men’s Basketball Tournament during the week of March 10-16. Tourney Buzz is hosted within the tournament coverage on theACC.com and features a revolving mosaic tile-look, updated with real-time relevant content featuring the ACC Tournament and the schools competing. The ACC Network partnered with Mass Relevance, the technology leader in enabling social experiences, to develop the portal (theacc.com/tourneybuzz).
Tourney Buzz will aggregate social media content from Twitter, Vine, Instagram and Facebook, giving fans access to all the sights, sounds and buzz during the tournament. Fans will be able to customize their experience sorting content by school, or get all content associated with the ACC Tournament. A social polling feature will allow fans to vote on who they think will win each game.
During ACC Tournament play, Tourney Buzz will feature a live video window to let fans watch the games while keeping up with social chatter all in one site.
“We are very excited to bring such an engaging and relevant feature to theACC.com,” said Trey Walters, Manager of New Media for Raycom Sports. “We feel Tourney Buzz will be hit with fans as they try to follow the ACC Tournament from a social media perspective. Having Twitter, Facebook, Vine and Instagram all in one place along with live video of the games will be a unique fan experience.”
“The ACC has raised the bar on what it means to be an elite college basketball conference, and we’re thrilled to partner with the ACC digital team to bring Tourney Buzz to life,” said Brian Foley, Senior Director of Global Sports, Mass Relevance. “There’s no doubt that there will be an enormous swell of social activity around these events, so by providing a single destination for fans to consume the best social content from every relevant source side by side with the live game stream, we’ve successfully achieved our goal of delivering an elevated, interactive viewing experience.”
About the ACC Network
In a partnership with the ACC, Raycom Sports operates the ACC Network, the official multi-media platform of the ACC dedicated to delivering live, historical and original content through innovative platforms. Built with over 30 years of broadcast production and multi-media rights experience, the ACC Network maximizes the distribution of ACC content through live television broadcasting, original programming via digital technologies, historical archives, mobile applications, social media, ACC Championship events and the official ACC website.
Based in Charlotte, N.C., Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current syndicated television rightsholder of ACC men’s basketball and football telecasts. Raycom’s parent company Raycom Media, located in Montgomery, Alabama, owns and operates 53 television stations covering over 12 percent of the United States across 18 states.
About Mass Relevance
Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. More than 350 major brands, sports teams, publishers and broadcasters trust the Mass Relevance SaaS platform to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. In the past three years, Mass Relevance has delivered more than 35 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell’s, GE, Target, Walgreens and Microsoft. Mass Relevance has also supported iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenomenons American Idol, X-Factor, 80 Plates and The Voice.