ACC Continues its Fight Against Breast Cancer with Wear Pink Wednesday


In partnership with, league to honor survivors, host health fair.  

GREENSBORO, NC – The Atlantic Coast Conference Women's Basketball Tournament is hosting Wear Pink Wednesday on Wednesday, March 5 to honor those in the community who have been touched by cancer.  Participating organizations include the Alight Foundation, Guideposts of Strength, Sisters Network, Kay Yow Cancer Fund and, a partner of the ACC Women’s Basketball Tournament. 

Survivors are invited to attend the opening day games and participate in a ceremony during halftime of the 6:30 p.m. game.  The first 1,000 fans will receive a pink tote bag, sponsored by the ACC Corporate Champions. 

In addition, a Cancer Awareness Health Fair for the community will take place from 4:30-6:30 p.m. at the Greensboro Coliseum Complex, featuring a mobile mammography unit and promotional booths. 

“Since Kay Yow told the world that she had breast cancer in 1987, the collegiate women's basketball community has stepped to the line to support cancer patients, survivors, and their families,” said ACC Senior Associate Commissioner Nora Lynn Finch. “The Play 4Kay events held nationwide in multiple sports are cornerstone pieces of Coach Yow's vision for a nation of coaches to put others first, to be a team of coaches for a common cause.

“The ACC Tournament's Wear Pink Wednesday will reflect Coach Yow's vision as the ACC coaches unite to honor cancer survivors, to publicly support our community charities who fund research and who offer hope to cancer patients and their families, and to reflect the truth that we are all on the same team when it comes to fighting cancer.”

The ACC Women's Basketball Tournament is a proud partner of - Friends for an Earlier Breast Cancer Test. Over the course of this 15-year relationship, the ACC Women's Basketball Tournament has donated more than $150,000 to in support of their mission to identify a biological earlier detection test for breast cancer.  During a timeout of the Championship game on Sunday, March 9, a $10,000 donation will be presented on behalf of the ACC and the Greensboro Coliseum. 

Beginning in 2000, the ACC approved the partnership with, a Greensboro-based foundation committed to providing seed funding for researchers working on a biological earlier detection test for breast cancer. Initially, the Tournament donated a percentage of revenues to the organization to Friends' research grants.

At their annual Gathering of Friends in October 2008, Friends for an Earlier Breast Cancer Test® honored the ACC Women's Basketball Tournament for its support and partnership by naming a research grant in honor of the Tournament. This is the highest honor bestowed upon a partner or supporter of

"This year marks the fifteenth year of partnership with the ACC Women's Basketball Tournament and, Friends for an Earlier Breast Cancer Test,” said Martha Kaley, founder of “In today's world, this partnership seems to make so much sense.  Yet, fifteen years ago, Associate Commissioner Bernadette McGlade and Commissioner John Swofford were trailblazers in coming to this partnership.  It is much easier to be followers, but these leaders had the foresight and courage to step forward while other Conferences watched.

“This opportunity of communicating with people in an unlikely setting has impacted many people of all ages.  What a tribute to the ACC Women's Basketball Tournament that their commitment to this partnership with has, and continues to not only bring fun into lives, but also make a contribution to a greater good.  Each person who has and will participate at any level of this Tournament is an important part.  Thank you for attending and enjoying the ACC Women's Basketball Tournament."