Oct. 18, 2010
GREENSBORO, NC – The Atlantic Coast Conference announced today that BB&T has signed on as an Official Corporate Partner, through an agreement with ACC Properties and Raycom Sports. BB&T will be the Official Bank of the ACC.
As an Official Corporate Partner, BB&T will receive comprehensive benefits that include extensive television and marketing tie-ins with ACC Basketball and Football, as well as all the Conference's Championship events. Assets also include special event/on-site marketing, Championship event signage, promotional opportunities, logo/mark usage, tickets and hospitality, print advertising, website exposure and sponsorship of ACC Outreach programs. BB&T will be the presenting sponsor of theACC.com’s Players of the Decades feature.
“We appreciate BB&T joining the ranks of the ACC Corporate Partner program,” said ACC Commissioner John Swofford. “In today’s world, there is a great importance for corporate support within intercollegiate athletics and BB&T is a natural fit for the ACC. As a league, we are proud to add BB&T to such a quality group of partners and our athletic programs and student-athletes benefit substantially from their support.”
“The ACC provides many programs to benefit the communities and student-athletes it serves. We are pleased to be the official bank of the ACC as we have clients and employees near every ACC institution,” said BB&T Chief Marketing Officer Steve Wiggs. “Our association with one of the top brands in college athletics is a wonderful opportunity to connect with our target audiences, and bring our clients and employees closer to extraordinary collegiate competition across our footprint.”
BB&T Corporation (NYSE: BBT) is one of the largest financial services holding companies in the U.S. with more than $155.1 billion in assets and market capitalization of $18.2 billion, as of June 30, 2010. Based in Winston-Salem, N.C., the company operates approximately 1,800 financial centers in 12 states and Washington, D.C., and offers a full range of consumer and commercial banking, securities brokerage, asset management, mortgage and insurance products and services. A Fortune 500 company, BB&T is consistently recognized for outstanding client satisfaction by J.D. Power and Associates, the U.S. Small Business Administration, Greenwich Associates and others. More information about BB&T and its full line of products and services is available at www.BBT.com.
The Atlantic Coast Conference is comprised of twelve (12) renowned academic institutions: Boston College, Clemson University, Duke University, Florida State University, Georgia Institute of Technology, University of Maryland, University of Miami, University of North Carolina, North Carolina State University, University of Virginia, Virginia Polytechnic Institute and State University and Wake Forest University. Now in its 58th year of competition, the ACC has long enjoyed the reputation as one of the strongest and most competitive intercollegiate athletic conferences in the nation. Since the league’s inception in 1953, ACC schools have captured 120 national championships, including 64 in women’s competition and 56 in men’s. In addition, NCAA individual titles have gone to ACC student-athletes 130 times in men’s competition and 91 times in women’s action. The Conference is headquartered in Greensboro, NC. For more on the ACC, visit theACC.com.
ACC Properties is a unique marketing venture between the ACC and its long-time television partner, Raycom Sports. ACC Properties manages all aspects the ACC’s Corporate Partner program, as well as licensing, merchandising, championship publications and special events. Official Corporate Partners of the ACC include AT&T, BB&T, Food Lion, Gatorade, Geico, Havoline, Pepsi, Progress Energy, and Toyota. ACC Properties is headquartered in Charlotte, North Carolina.
Raycom Sports is a leading independent sports sales & marketing, syndication, event management and production firm. Raycom is the current television rightsholder of ACC men’s basketball and syndicated football telecasts through 2011. Raycom Sports’ parent company Raycom Media, located in Montgomery, AL, owns and operates 39 television stations covering over 12 percent of the United States across 18 states.